Analisa Dan Rekomendasi Tampilan Antarmuka Pada Aplikasi Budiman Mobile Menggunakan Metode Kansei Engineering

Abstract

In an increasingly advanced digital era, Utilizing mobile apps has grown to be a significant aspect of daily living. Among the problems That's often encountered matters suitability of the interface appearance to user needs. These discrepancies can disrupt the user experience and reduce the effectiveness of using the app. Budiman Mobile is an application that has great potential to continue to be improved and developed as one of the bus transportation services. Needs Analysis Specimen Selection Strategy Classification of Specimen Design Elements Evaluating the Results of the Coefficient Correlation Analysis (CCA), Principal Component Analysis (PCA), Factor Analysis (FA), Partial Least Square (PLS), Making Present Prototypes After doing any the analysis, the last stage is to provide suggestions to Budiman Mobile display layout concepts formed on emotions Participants. The data that becomes a reference is information that's had a big influence on the design concept. The method of feeling that owns an impact within the idea of design to each and every participation contains of three Kansei Words comprising "User- Friendly", "Responsive" and "Elegant". The number of Kansei Words identified earlier was 12 Kansei Word, and derived from the outcomes of Kansei analytic, especially using analysis factors, it is known that 3 Kansei Word have a substantial impact on the visual aspect of Budiman Mobile interface, it was found that the emotional factors that had the greatest influence were "User-Friendly", "Responsive" and "Elegant". The number of specimens that are the object of research is 5 applications.