Pengaruh Potongan Harga (Discount) dan Kualitas Produk terhadap Keputusan Pembelian pada E-Commerce Shopee

Abstract

The purpose of this research is to find out and analyze the discount price, product quality and purchase decision on Shopee e-commerce in Cigalontang Tasikmalaya. And the impact of discount and product quality on the purchasing decision on E-commerce Shopee in Tasikmalaya. The method used in this research is a quantitative method with a verification analysis approach, whereas the data type in this study is primary data and secondary data. The object of this research is Shopee users in Cigalontang Tasikmalaya, with sampling techniques using non probability samplings with Rao Purba formula. The data analysis technique used is hypothesis. The results of these tests prove that the price reduction variable is on good classification, the product quality variables are on well classification and for the purchasing decision variable are on excellent classification. Overall, the price discount variable and the quality variable of the product have a positive influence on the purchase decision variables on Shopee e-commerce in Cigalontang Tasikmalaya.